Viktor&Rolf Mariage represents Viktor&Rolf’s artistic interpretation of bridalwear, adhering to the three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture.
Each dress in the collection has an individual, autonomous character.
Utilizing the French pronunciation of ‘Mariage,’ the collection name pays homage to the brand’s Parisian fashion home whilst highlighting Viktor&Rolf’s deeply rooted fashion heritage as an Haute Couture Maison. Bridalwear has been a red thread throughout the Maison’s collections, most notably as the focus of Viktor&Rolf’s H&M collaboration in 2006 and for the custom wedding dress designed for Princess Mable of Orange-Nassau.
The Viktor&Rolf Mariage Collection is produced in collaboration with Justin Alexander, a global name in wedding dress design and production.