Reem Acra Bridal 2021 – Love and Dreem
New York City based bridal and fashion designer Reem Acra has partnered with Snapchat for an unprecedented augmented reality (AR) experience for New York Bridal Fashion week. The collection also debuted digitally on Saturday April 10, 2021 at noon EST on the Reem Acra Instagram page to over 1 million followers. To launch the internationally themed bridal collection, Reem Acra turned to Snapchat and its AR technology to help brides all over the world try a Reem Acra dress from the comfort of their own home while staying connected to their closest friends and family. Brides can use Snapchat to record their session, share it with friends and family, and book an actual session with Reem Acra studio directly from the app to make their AR dress experience a reality. The collection was photographed by Ruven Afanador, and Fadi Acra. The latter captured behind the scenes moments.