Friday, July 1, 2022

Jenny Packham


About the Designer

One of UK’s most successful and independent fashion brands with global recognition,  Jenny Packham has become the design house of choice when it comes to social dressing. Some of the most iconic, talented and influential women dressed by Jenny Packham include Taylor Swift, Uma Thurman, Angelina Jolie, Emily Blunt and Kate Winslet. With flagship stores and showrooms in London, Paris and New York, Jenny Packham is available at The Proposal in Singapore. [hr]

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Bridal Collection 2021

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Bridal Collection 2021

The collection was designed and created against a backdrop of the pandemic. A time when weddings were cancelled and appointments not kept. It was a challenging season to create. Whilst our factories were sporadically open, their focus on more important matters – staying safe – our team at the studio, creating the designs, making the patterns and artwork for the embroideries was smaller than ever. For me, it felt like the most important collection I have ever made.

Confident that brides the world over will have the imagination to reinvent the way in which they marry, turning limitations into fashions and rather than forsaking their special day, they would begin to tailor it around circumstance – I found I had the inspiration I needed. So, rather than claim I found my ideas in trips to faraway places or hunting vintage treasures in Parisian markets – our true inspiration this season came from the undefeatable power of love.

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