Wednesday, June 29, 2022

Editor’s Note

Dear Friends,

Are we the only ones singing to the tune of “wake me up when September ends” whenever the ninth month of the year comes around?

The end of September always brings much joy to us because it marks the start of the wedding season. It is the time we finally see the fruit of our yearlong (and sometimes years of) labour and the time we get to send many into their own version of “Happily Ever After”.

This year as we know it is very much different. We’re mostly just glad to have made it to the last quarter. The storm may have yet come to pass but it has been encouraging for us to catch glimpses of the shore we might land on and to find companionship from the people who are out at sea along with us.

The past months, we’ve been in touch with couples who were faced with disrupted plans because of the pandemic. Many had to press pause and re-evaluate what is most important to them. Still, the plan is to continue celebrating love no matter how scaled down it must come to.

Correspondingly, our local wedding professionals have mostly been supportive with these couple’s decisions. We have also shared many offerings by them to help couples cope with the present situation and to ease their planning burden. In the months to come, we will continue to bring forth stories and articles to help you navigate these unfamiliar grounds and to once again let you know that you are not alone in this.

Suffice to say, this period of transition has pushed us closer to a new way of doing and being; the “New Normal” isn’t too out of sight. We are working closely with Professionals to guide you through what to expect when planning your upcoming wedding in this post-Circuit Breaker era. We also hope to arrive sooner at a time we can finally label as “post-Covid-19”, but before that we will share insights of what these industry insiders foresee the future might hold for all of us.

It is what it is and this seemingly unwanted pause is now a chance for us to reframe what is important in a wedding celebration, leaving us with a crystallised version of a plan. It is also an opportunity for us to look forward to new and exciting ways to plan and celebrate weddings.

Let this be enough for us to push through this rather unusual but perhaps also promising wedding season.

Stay safe and stay fresh, friends!

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