Thursday, December 7, 2023

Eclectic Modernity Styled Shoot at Cargo39 With WEvents

The modern bride looking to hold a wedding in Singapore is truly spoilt for choices! WEvents, the hosting concept under Wheelers’ Estate, together with HellofromFlour had brought to life yet another wedding venue that hits all the right spots for an ultra-chic and minimalistic wedding.

Thus far, the collaboration between WEvents and HellfromFlour had taken us through a Pinterest-worthy setup across the spaces at Wheelers’ Estate and then a contrasting concept that brought urban tropical weddings to a new level at Gateway Theatre’s Sky Garden. What is next?

It is this styled shoot that seemed to have taken place at a quintessential New York City industrial loft but is in fact right in our backyard at Cargo39.

Located at Tanjong Pagar Distripark, Cargo39 is a warehouse-type venue offering expansive views of the urban waterfront. Its interior brings an industrial-chic vibe mixed with a hint of modern luxury. The exposed trusses and chandeliers hanging from the ceiling together with its concrete floorings makes for a perfect base for all kinds of concept to take shape.

For HellofromFlour, what came out was a concept full of character that echoed the spirit of the space, carrying a sense of individuality in a laidback manner. We’re totally digging the editorial type of look here!

The use of bold accent colours against an achromatic backdrop, along with simple table settings that introduced texture to the setup, had all embodied the essence of “less is more”. We’re in love!

To sum it up, if we were to use 5 words to describe the look and vibe we were trying to achieve, it will be ultra-chic, fashion-forward, modern, eclectic and minimalistic.


Won’t you agree this series had felt like you were hosting an intimate party at your own loft but in an elevated manner?

Professionals behind the shoot:

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